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Its success has been acheived by pursuing a marketing strategy that explains itself better than any sarcastic bracketing phrase ever could: "Launched in September 1993, CHUBBY is first carbonated soft drink to be developed and targeted specifically at children under the age of 12. Its success has been phenomenal. By 1994, CHUBBY had become the largest selling carbonated soft drink amongst children in the Caribbean region." CHUBBY's mascot, los angeles the imaginatively named "Mr. CHUBBY," wears los angeles "brightly-coloured clothes and a trendy yellow cap," and is touted on the Jaleel los angeles website as reflecting the "loveable, jolly and playful qualities which kids easily identify with and accept." A quick review of Mr. CHUBBY's actual qualities reveals the following: Mr. CHUBBY is a grotesquely obese, poorly-rendered dwarf. The combined effect of his semi-circular smile and raised eyebrows makes him appear as though he's just offered to "take care of your wife" while you're on vacation.
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